From the VICE event in Vietnam, we can see the trends of daily necessities: Vietnamese buyers are actively optimizing their supply chains and increasing their profit margins.

The press conference of the 2025 Vietnam Department Store Exhibition (VICE) was held in Ho Chi Minh City, Vietnam on June 10, 2025. This event attracted numerous industry experts, media representatives, and partners to participate, jointly unveiling the mystery of this industry grand event.

The largest B2B event of the year at Vietnam SKY EXPO - VICE Department Store Exhibition

This exhibition will be held at the Sky Expo in the Guangzhong Software Park of Vietnam from July 9th to 11th, 2025. It will feature up to 700 booths and will bring together over 500 manufacturers from China. It is expected to connect more than 100,000 enterprises for shopping and distribution in Vietnam, including consumers, distributors, restaurants, hotels and retailers.

The exhibition space is divided into specific areas, and each key product can be easily located

Home storage: Fans, hair dryers, vanity mirrors, mops, toilet brushes, assorted floor mats, trash cans, basins, garbage bags, slippers, etc. - these are essential items. 

Kitchen utensils: spoons, forks, chopsticks, bowls, dishes, plates, pots, tableware, blenders, juicers, mini kitchen tools, pot scrapers, kitchen shelves, spice shelves. 

Home appliances: Smart table, folding chair, plastic shelf, suitcase, multi-functional bag, junction box, paper rack, acrylic box, toothbrush, bamboo toothpick, cotton swab, paper cup, water bottle and thermos flask. 

Restaurant equipment - Hotel: Towels, tissues, towels, disposable paper cups and brush sets, bathroom shelves, towel rods, hangers and hooks.

This year's exhibition attracted over 100,000 professionals from various industries to visit the exhibition: restaurants, bars, coffee chain stores, home appliance distributors and agents, e-commerce stores/live streaming, chain mini supermarkets and convenience stores, hotel/resort procurement, industry associations, B2B media, Vietnamese enterprises that need to source in China through OEM, supermarket kitchen supplies, DIY, gift companies, interior designers. It provides a high-quality platform for cooperation across multiple industries and market expansion.

The VICE department store exhibition is not only a display venue, but also a comprehensive platform for communication, learning and business expansion

In terms of trade cooperation, the exhibition brought together over 500 leading Chinese manufacturers and set up 700 booths. It is expected to facilitate over 100,000 business connections, building an efficient B2B trade bridge. Participating enterprises can directly establish contact with leading suppliers, distributors, e-commerce platforms, etc. in Asia, reducing intermediary links and lowering procurement costs. For Vietnamese enterprises seeking Chinese OEM partners, this is an unprecedented opportunity. It enables them to optimize their supply chains, enhance product competitiveness, and promote trade and economic cooperation among regions.

From the perspective of industrial development, the exhibition covers a wide range of products such as household appliances, kitchen utensils, and household items. The professional categories are clearly defined, attracting professional visitors from various industries including restaurants, hotels, and e-commerce. By showcasing cutting-edge products and solutions, it promotes the optimization and upgrading of the consumer goods - home - hotel - restaurant supply chain. Through discussions on the trends of the Asian consumer goods industry and sharing of strategies to enhance supply chain competitiveness, it guides enterprises towards a more efficient and collaborative development direction, facilitating industrial restructuring and innovation.

Through this, enterprises can gain insights into market trends, grasp changes in consumer demands, and promptly adjust their product strategies. Meanwhile, the exhibition showcases various innovative products and packaging solutions, stimulating new market demands, leading consumption trends, injecting new vitality into the market, and promoting the prosperity and development of the consumption market.

The focus of the buyers at the 2025 VICE Vietnam Department Store Exhibition

At the 2025 Vietnam Daily Consumer Goods Fair, the focus of buyers showed a trend of diversification and specialization. They placed the greatest emphasis on product variety and quality. Not only did they require a wide range of exhibited products that met their purchasing needs, but they also meticulously evaluated the manufacturing materials, design styles, functionality, and durability.

In terms of price and cost-effectiveness, purchasers will compare quotations from multiple suppliers, comprehensively consider the costs of procurement, transportation and long-term maintenance, and strive to achieve the maximum cost-performance ratio. Contacting the factory directly is an important demand of purchasers. They hope to bypass middlemen through this approach to obtain better prices and services, and reduce procurement costs. The stability of the supply chain and delivery time are also of great concern. The production capacity, inventory status and the ability to deliver orders on time of the suppliers directly affect the business operations of purchasers.

In the fields of innovation and technology, purchasers pay particular attention to new technologies and products of home appliances and kitchen utensils, actively seeking to understand their technical features and the enhancement they bring to user experience. To keep abreast of market dynamics, purchasers will actively participate in seminars and exchange ideas with industry experts to obtain market trends and industry insights. Samples and demonstrations enable purchasers to have a direct understanding of the product's functions and performance, and trial samples are particularly helpful for evaluating the actual effectiveness of the product.